Lê Thanh Phong

I am Phong Le Thanh, a digital marketing professional with over a decade of experience in communications and advertising, particularly in the real estate industry and online brand building. Graduating with a degree in Computer Network Administration from the College of Transport (2011–2014) with an average score of 7.0, I have leveraged my technological foundation to develop innovative marketing strategies, delivering significant value to the companies I’ve worked with.

My career began in 2013 as a Social Media Manager at IGO Digital Communications Co., Ltd. There, I managed content, created advertising campaigns on Facebook, and built offline communities with 1–20 members. This role honed my skills in creativity and brand management. From August 2013 to July 2015, I worked as a Digital Marketing Staff at An Loc Dien Real Estate Services Company Limited. In this position, I developed and promoted project websites, optimized SEO, ran advertising campaigns on Facebook, Google AdWords, and GDN, and established an Email Marketing system to nurture customer relationships. The weekend sales events and viral campaigns I executed significantly boosted the company’s brand visibility.

From 2019 to 2024, I served as the Marketing Director at GM Holdings Real Estate Joint Stock Company. In this role, I built and managed the marketing department, oversaw employee performance, and optimized advertising campaigns using metrics like CPA, CTR, CPM, and CPC. I conducted in-depth customer behavior research to craft effective marketing strategies and adopted the latest technologies and algorithms on platforms such as Facebook Ads, Google Ads, Zalo Ads, TikTok Ads, and Display Ads. I organized large-scale sales events with 200–700 attendees, set up an Email Marketing Automation system, and collaborated with the HR department to recruit a capable sales team. My viral campaigns greatly enhanced the company’s brand presence.

I take pride in holding several professional certifications, including Advanced SEO from LITADO (2013), Google and Facebook Advertising Partner certifications (2018), and the international IC3 certification (2012). Combining technical knowledge, data analysis skills, and creative thinking, I consistently strive to deliver sustainable value to businesses. My passion and dedication drive me to embrace new challenges in the ever-evolving digital marketing landscape.